Brenna Donnelly is an innovative designer whose career thus far has centered on performance and lifestyle footwear. She brings a sense of community to the industry-leading companies she works for and feels a deep responsibility to shift the current footwear lifecycle to one that is sustainable and focused on the longevity of the planet.

To better stand out amongst the galaxy of footwear designers, Brenna needed a fresh brand identity and website to showcase her past work as well as her interests outside of the footwear industry. The branding had to speak to both industry recruiters and fellow designers who value high-quality, ethos driven designs and creative thinking. Her logo and website had to inspire visitors to engage with her portfolio work and herself as an individual.

SITU provided the following:

strategic branding (including creative direction, target market + competition research, synthesized Brand Book)

graphic design (including primary logo, secondary logos, submarks, and favicons)

website design (including header design, favicon design, front-end design, UX, SEO)

With brand keywords such as Trend-Forward, Professional, Modern, and Purposeful, we wanted to deliver logos and submarks that would be just as cool and inspiring on a shoe box as they would in an email signature. We started to ideate on the concept of her being an actual planet and that her website visitors would be rovers exploring this new world. 

They discover a friendly and life-sustaining environment where the culture fosters innovative thinking and community commitment. As they explore, it’s evident that there is an abundance of knowledge in not only the footwear industry but in environmental sustainability as well. They feel welcomed and are intrigued by what they’re learning as they research this curated and playful planet.